From November 25 to 27, 2025, the 24th China International Coatings Expo (CHINACOAT) was held at the Shanghai New International Expo Centre. As a highly influential industry event in the Asia-Pacific region, this year's exhibition attracted top global coatings companies, raw material suppliers, and technical experts.
Zhengzhou Gesee New Materials Co., Ltd., a specialized manufacturer of fumed silica, dispatched its technical and market teams to visit and engage in on-site exchanges, gaining an in-depth understanding of market trends.
01 Industry Gathering
This edition of CHINACOAT served not only as a platform for product display but also as a bellwether for industry trends. At the exhibition, environmental protection and sustainable development emerged as core themes, with a noticeable increase in the number of exhibits related to eco-friendly or sustainable products.
Against the backdrop of technological innovation and upgrading in the coatings industry, market demand for high-performance raw materials has grown substantially. As a key rheological additive and functional filler, the application prospects for fumed silica garnered widespread attention.
From architectural coatings to marine coatings, and from anti-corrosion to powder coatings, the demand for high-performance raw materials showed vigorous growth across various market segments. This market trend provides a clear direction for specialized suppliers like Zhengzhou Gesee New Materials.
02 Market Insights
Through three days of in-depth visits and exchanges, the team from Zhengzhou Gesee New Materials obtained valuable first-hand market intelligence. Driven by stringent environmental regulations, the coatings industry is accelerating its transition toward more environmentally friendly directions, such as water-based and high-solid formulations.
At the exhibition, numerous coatings manufacturers demonstrated their urgent need for high-end additives, particularly for enhancing product performance and meeting the requirements of specific application scenarios.
The Zhengzhou Gesee New Materials team noted that customers are concerned not only with the basic properties of fumed silica but also place great importance on its compatibility and stability within different formulation systems, and ultimately, its ability to improve the overall performance of the coating.
A team member shared during an exchange, "What customers need now is not just a product, but application solutions that can solve practical problems."
03 Competitive Landscape
At the exhibition, the Zhengzhou Gesee New Materials team systematically examined the competitive landscape within the fumed silica sector. Several well-known domestic and international companies showcased their respective products and technical solutions.
For instance, Yichang Hufu Silicon Material Co., Ltd. prominently featured its hydrophilic and hydrophobic fumed silica products at the exhibition, demonstrating their application potential in various high-end coatings fields.
Wukuang Dongfang Silicon Industry from Henan, another major domestic supplier, also showcased its technical capabilities and production scale in the fumed silica sector.
Furthermore, companies like Guangzhou Xiyi Chemical, acting as agents for international brands, remain active in the market. This landscape indicates that the market has demand both for domestic proprietary brands and for international high-end products.
04 Strategic Positioning
Faced with intense market competition and clear market demands, Zhengzhou Gesee New Materials gained a clearer understanding of its own advantages and development path. The company boasts a comprehensive fumed silica product line, covering both hydrophilic and hydrophobic types, capable of meeting the diverse needs of the coatings industry.
During exchanges, the team sensed that as downstream industries continue to raise their performance requirements for coatings, the market is also demanding higher levels of technical service capability from additive suppliers.
The Zhengzhou Gesee New Materials team concluded, "We must strengthen our application R&D while maintaining stable product quality, gain a deeper understanding of our customers' formulation systems, and provide customized solutions."
Moving forward, the company plans to translate the insights gained from this exhibition into concrete directions for product optimization and service upgrades.
As the exhibition concluded, the visiting team from Zhengzhou Gesee New Materials carried away not just bags filled with brochures, but more importantly, a grasp of industry trends and confidence for future development.
Exhibition data indicated that demand for environmentally friendly coatings raw materials grew by over 30%, providing a clear market growth channel for the company's core products. Within the exhibition halls, the strong interest global buyers showed in high-end "Made in China" chemical materials surpassed many expectations.
As the Chinese coatings industry continues to rise in prominence within the global supply chain, upstream enterprises like Zhengzhou Gesee New Materials that master core technologies are facing a historic development opportunity.
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